AI Learning Module For Early Primary Education

NOVA – AI Learning Modules for Early Primary Education
Transforming Foundational Education Through AI + Cinematic Storytelling
Designed for Learners Aged 6–8 Years | West Bengal Board of Secondary Education
The Spark
NOVA is not an EdTech product… it is a state-wide transformation engine.
India's First
4K cinematic, AI-powered learning ecosystem for Classes 1–2
Bengali-First
Emotionally intelligent, culturally rooted experiences
State Innovation
Positions West Bengal as birthplace of India's next major educational innovation
Impact Points
01
National Benchmark
Setting standards for foundational learning across India
02
NEP-Aligned Platform
Government-ready solution aligned with National Education Policy
03
CSR-Friendly
Attractive opportunity for corporate social responsibility investments
04
Job Creation
Generating employment in creative and technology sectors
05
Global Showcase
Demonstrating Indian education innovation to the world
The Vision
World-Class AI Learning
To build a world-class AI learning ecosystem for early-primary children — cinematic, culturally relevant, emotionally intelligent, and globally benchmarked.
Why West Bengal?
Largest Learner Base
Massive early-primary student population requiring quality education
Content Gap
Significant gap in Bengali-first digital learning content
No AI Personalisation
Lack of AI-driven personalised learning solutions
Government Alignment
Strong opportunity to align with government transformation goals
Local Economic Opportunity
Job Creation
NOVA creates opportunities for:
Animators and illustrators
AI engineers and developers
Teachers and content creators
Voice artists and translators
What NOVA Builds
Seed Phase Deliverables
4K Cinematic Episodes
High-quality 3D learning episodes with stunning visuals
AI Adaptive Learning
Personalised learning paths powered by artificial intelligence
Bilingual Content
Seamless learning in Bengali and English
Teacher Tools & Scalability
Teacher Dashboard
Comprehensive tools for classroom and remote learning management
Massive Scale
Scalable to 40 lakh learners across West Bengal
Why NOVA Is a Game-Changer
"This is Pixar-quality education built in West Bengal."
1
High Engagement
Captivating content keeps children interested and learning
2
High Retention
Students remember and apply what they learn
3
State Asset
Digital infrastructure owned by West Bengal
4
Global Innovation
World-class innovation originating in Bengal
Pixar-Quality Education
NOVA brings Hollywood-level production quality to educational content. Every lesson is a cinematic experience that captures children's imagination while delivering curriculum-aligned learning outcomes.
This isn't just animation — it's storytelling that makes learning unforgettable. Children don't just watch; they experience, explore, and engage with content that respects their intelligence and curiosity.
Government Impact
01
First in India
First Indian state with cinematic AI-based learning for early years
02
NEP 2020 Model
Model state for National Education Policy implementation
03
CSR Magnet
Attracting corporate social responsibility investments
04
Global Showcase
Demonstrating India's AI education capabilities worldwide
Economic & Social Impact
Job Generation
Creating employment across creative and technical sectors
Digital Economy
Building new digital economy for creative and AI sectors
Export Model
Scalable solution ready for international markets
Literacy Uplift
Strong improvements in literacy and numeracy outcomes
Job Generation Details
Creative Sector
3D animators and modelers
Character designers
Storyboard artists
Voice actors (Bengali & English)
Music composers
Technical Sector
AI/ML engineers
Software developers
Quality assurance specialists
Educational content designers
Data analysts
The Seed Ask
₹2.6 Crore
With a seed investment of ₹2.6 Crore, we will build:
1
Flagship Lesson
Complete cinematic lesson demonstrating full capabilities
2
AI Engine
Adaptive learning engine with personalisation algorithms
3
Demo Application
Functional app showcasing user experience
4
Asset Foundation
Pipeline and asset library for rapid scaling
5
Government POC
Government-ready proof of concept for approval
Investment Breakdown
Strategic allocation ensures maximum impact across all critical areas of development.
The Scale-Up Opportunity
1
West Bengal
Initial deployment across state schools
2
Pan-India
Multi-lingual models for all Indian states
3
South Asia
Expansion to neighbouring countries
4
Global Markets
International deployment and licensing
Pan-India Potential
28
States
Potential deployment across all Indian states and union territories
15M+
Learners
Early primary students who could benefit from NOVA
22
Languages
Official languages for content localisation
Why Invest Now?
First-Mover Advantage
Be the pioneer in cinematic AI education for early learners
Massive State Impact
Transform education for millions of children in West Bengal
Underserved Market
India's early-primary digital education market is vastly underserved
Multiplier Effect
Long-term impact across generations and geographies
Market Opportunity
Current Gap
The early primary education sector in India lacks high-quality, culturally relevant digital content. Most existing solutions are either too expensive, not vernacular-first, or lack pedagogical depth.
NOVA fills this critical gap with a solution that is affordable, culturally rooted, and pedagogically sound.
Transformation Punchlines
Not EdTech
"This is not EdTech — this is a state-wide foundational learning revolution."
Bengal's Innovation
"Bengal becomes the birthplace of India's next global education innovation."
Pixar of Education
"We are building the Pixar of Education — from Bengal, for the world."
Teacher-Centric Transformation
"Teachers are not being replaced — they are being reimagined."
Technology as Assistant
Technology becomes the assistant; teacher remains the leader
Automating Effort
NOVA automates effort, not empathy
Masterclass Classrooms
Every classroom becomes a masterclass
Daily Teacher Upskilling
Training happens daily, inside the classroom. As teachers use NOVA, they naturally develop digital literacy, pedagogical innovation, and technological confidence.
This becomes the largest in-class teacher-upskilling movement in West Bengal, transforming thousands of educators into technology-enabled teaching champions.
West Bengal Teacher Culture
"In Bengal, teachers are not instructors — they are gurus. NOVA respects that legacy."
"Our goal is not to modernise classrooms but to honour teachers while upgrading the system."
"NOVA carries Tagore's philosophy: education must touch the heart before it touches the mind."
Honouring the Guru Tradition
Cultural Respect
West Bengal has a rich tradition of revering teachers as gurus — guides who shape not just minds but character. NOVA is built on this foundation.
We don't disrupt this sacred relationship; we enhance it. Technology amplifies the teacher's voice, extends their reach, and enriches their toolkit.
Impact on West Bengal Education Industry
Ecosystem Uplift
Uplifts entire teaching ecosystem across the state
Teacher Ambassadors
Teachers become ambassadors of AI pedagogy
Training Wave
Historic in-classroom training wave reaches every district
Innovation Capital
Establishes Bengal as India's education innovation capital
Teacher Training at Scale
50K+
Teachers
Primary school teachers to be trained across West Bengal
100%
Digital Literacy
All participating teachers gain digital teaching skills
23
Districts
Coverage across all districts of West Bengal
Investor Confidence Punchlines
Respect = Trust
"By respecting teachers, we gain the trust of the entire system."
Smooth Approvals
"Teacher alignment = smooth government approvals."
Guaranteed Scale
"NOVA empowers teachers and that guarantees scalability."
Backbone Investment
"Investing in NOVA is investing in the backbone of West Bengal's education."
Technology Meets Tradition
NOVA represents the perfect synthesis of cutting-edge technology and timeless educational values. We bring AI, 3D animation, and adaptive learning to classrooms while preserving the warmth, wisdom, and cultural richness that define Bengali education.
This isn't about replacing tradition with technology — it's about using technology to amplify tradition.
Curriculum Alignment
01
WBBSE Standards
Fully aligned with West Bengal Board curriculum for Classes 1-2
02
NEP 2020
Compliant with National Education Policy guidelines
03
Learning Outcomes
Mapped to specific learning outcomes and competencies
04
Assessment Ready
Built-in assessment tools for tracking progress
Subject Coverage
Bengali Language
Reading, writing, and comprehension in mother tongue
Mathematics
Numbers, counting, basic operations, and problem-solving
Environmental Studies
Understanding the world, nature, and community
Learning Through Stories
Narrative-Based Learning
Every lesson is embedded in a story that children can relate to. Characters face challenges, solve problems, and learn alongside the students.
Stories are rooted in Bengali culture — featuring familiar settings, festivals, foods, and family structures that resonate with young learners.
Character Design
Characters designed to reflect the diversity and warmth of Bengali families and communities.
Visual Storytelling Excellence
Every frame is crafted with cinematic attention to detail. Lighting, composition, color palette, and animation quality match international standards while maintaining authentic Bengali aesthetics.
Children don't just learn — they are transported into worlds that feel both magical and familiar.
AI Personalisation Engine
Assess
Continuous assessment of student understanding
Analyse
AI analyses learning patterns and gaps
Adapt
Content adapts to individual learning pace
Progress
Students progress at optimal speed
How AI Adapts
Struggling Learner
Receives additional practice
Content broken into smaller steps
More visual and interactive support
Slower pacing with reinforcement
Advanced Learner
Gets enrichment activities
Faster progression through content
More challenging problems
Creative extension tasks
Bilingual Learning Approach
Bengali First
Primary instruction in mother tongue for strong foundation
Gradual Bridge
Gentle introduction of English vocabulary and concepts
Bilingual Fluency
Comfortable switching between both languages
Emotional Intelligence Integration
Empathy
Understanding others' feelings
Self-Awareness
Recognising own emotions
Social Skills
Building relationships
Motivation
Setting and achieving goals
Self-Regulation
Managing emotions effectively
Cultural Rootedness
NOVA celebrates Bengali culture in every lesson. Festivals, folk tales, traditional games, regional foods, and local heroes are woven into the curriculum.
Children see themselves reflected in the content — their homes, their communities, their traditions. This cultural mirror builds confidence and pride while facilitating deeper learning.
Festival-Based Learning
Durga Puja
Mathematics through pandal counting, art through idol decoration
Pohela Boishakh
Calendar concepts, cultural traditions, community values
Saraswati Puja
Importance of learning, respect for knowledge, creativity
Regional Diversity
West Bengal is diverse — from the Sundarbans to the Darjeeling hills, from industrial Kolkata to rural villages. NOVA represents this diversity.
Children from different regions see their own landscapes, dialects, and lifestyles reflected in the content, fostering inclusivity and state-wide identity.
Accessibility Features
Audio Support
Full audio narration for pre-readers and struggling readers
Subtitles
Text subtitles in Bengali and English
Speed Control
Adjustable playback speed for different learning paces
Offline Mode
Download content for areas with limited connectivity
Parental Engagement
Parent Dashboard
Parents receive regular updates on their child's progress, strengths, and areas needing support.
Simple, actionable insights help parents support learning at home, even if they're not tech-savvy.
Community Impact
1
2
3
4
5
1
Individual
Better learning outcomes
2
Classroom
Enhanced teaching quality
3
School
Improved performance
4
District
Educational excellence
5
State
National leadership
Measurable Outcomes
85%
Learning Improvement
Expected improvement in learning outcomes within first year
90%
Engagement Rate
Student engagement and completion rates
95%
Teacher Satisfaction
Teacher satisfaction with platform usability
Pilot Program Success
Phase 1: Pilot
50 schools across 5 districts
10,000 students
500 teachers trained
6-month evaluation period
Expected Results
30% improvement in literacy
25% improvement in numeracy
Significant engagement increase
Positive teacher feedback
Technology Infrastructure
Cloud Platform
Scalable cloud infrastructure
Multi-Device
Works on tablets, phones, computers
Low Bandwidth
Optimised for slow internet
Secure
Data privacy and child safety
Data Privacy & Security
Child Safety First: NOVA is built with the highest standards of data privacy and child protection. No personal data is shared with third parties. All content is age-appropriate and carefully curated.
Compliance
Fully compliant with Indian data protection regulations
Encryption
End-to-end encryption for all user data
Parental Control
Parents have full control over data and access
Competitive Advantage
Revenue Model
Government Contracts
Primary revenue from state education departments
Private Schools
Licensing to private educational institutions
Direct-to-Consumer
Subscription model for individual families
International Licensing
Content licensing to other countries
Financial Projections
Conservative projections based on gradual adoption and scale-up across markets.
Implementation Timeline
1
Months 1-6
Content production, AI development, app development
2
Months 7-9
Pilot program in 50 schools, teacher training
3
Months 10-12
Evaluation, refinement, government presentation
4
Year 2
State-wide rollout, scale to 40 lakh learners
Risk Mitigation
1
Technology Risk
Experienced team with proven track record in AI and animation
2
Adoption Risk
Teacher-centric approach ensures buy-in from education community
3
Content Risk
Curriculum experts and educators involved in every stage
4
Market Risk
Government partnership provides stable, long-term revenue
Team Expertise
Animation Excellence
Award-winning animators with international experience in children's content
AI Leadership
AI/ML experts from top institutions with EdTech specialisation
Pedagogical Depth
Experienced educators and curriculum designers from West Bengal
Advisory Board
Education Advisors
Former WBBSE officials
Renowned primary educators
Child psychology experts
Technology Advisors
AI research leaders
EdTech entrepreneurs
Animation industry veterans
A distinguished advisory board brings credibility, expertise, and networks to guide NOVA's development and deployment.
Strategic Partnerships
Government
West Bengal Education Department
Academic
Leading universities and research institutions
Technology
Cloud providers and AI platforms
Content
Animation studios and voice artists
Social Impact Beyond Education
Equity
Bridging urban-rural divide
Gender
Equal access for girls
Community
Strengthening local identity
Future
Preparing digital citizens
Environmental Sustainability
Digital-First Approach
NOVA reduces dependence on printed materials, saving trees and reducing carbon footprint. Digital distribution eliminates transportation emissions.
As children learn about environmental stewardship through NOVA's content, the platform itself models sustainable practices.
Call to Action
Join the Revolution
NOVA is more than an investment opportunity — it's a chance to transform the lives of millions of children, empower thousands of teachers, and position West Bengal as a global leader in educational innovation.
For Investors
Strong returns with massive social impact
For Government
Transformational tool for educational excellence
For West Bengal
A legacy of innovation and progress
The Time Is Now
The early years are the most critical for learning. Every day we wait, thousands of children miss the opportunity for transformational education.
The technology is ready. The team is ready. The market is ready. West Bengal is ready.
Let's build NOVA together.
Grand Closing Statement
"NOVA is not replacing teachers — it is elevating them."
We are building a system where every teacher becomes stronger, every classroom brighter, and every child receives a cinematic AI-enabled learning experience.
This project honours the teacher, strengthens the school, empowers the state, and puts West Bengal on India's global education map.
Thank you. Let's transform education together.
Detailed Project Report
Proposal for :
AI Learning Module for Early Primary Education
Powered by ULFAT’s Scalable EdTech Ecosystem and High-Value Parallel Revenue Streams
Phase - 1
This proposal, including all associated materials and concepts, is the intellectual property of ULFAT Unplugged Entertainment Private Limited. All rights, including copyrights, are owned by ULFAT Unplugged Entertainment Private Limited. Unauthorized use, duplication, or distribution without explicit written consent from ULFAT Unplugged Entertainment Private Limited is strictly prohibited.
NOVA - DPR AI Learning Module for Early Primary Education
For Learners Aged 6–8 years (Grades I–II)
West Bengal Board of Secondary Education, Government of West Bengal
Investment Snapshot
Project Overview
The NOVA AI Learning Module for Early Primary Education (WBBSE Edition) is a state-aligned, AI-enabled instructional ecosystem designed to strengthen foundational learning outcomes for students in Classes I–II. The solution integrates 20-minute AI Classroom Sessions, competency-based content, adaptive learning models, and teacher-assistive automation to address systemic early-learning gaps in West Bengal's foundational education landscape.
Five Core Pillars of NOVA
Curriculum-Aligned Digital Pedagogy
State-grade content mapped to WBBSE learning outcomes
AI-Powered Personalized Reinforcement
Adaptive learning models for each child
Structured 20-Minute Micro-Sessions
Focused, predictable learning delivery
Simplified Teacher Implementation Support
Automation reduces teacher workload
Scalable District-Level Deployment Architecture
Ready for state-wide expansion
Investment Objective
The investment seeks to build and scale a state-grade EdTech ecosystem capable of deployment across West Bengal's early primary schooling network, with extensibility to national markets. The objective is to establish an operationally efficient, academically validated, and commercially sustainable platform with multi-segment monetization potential.
Investment Snapshot Details
Project Name
NOVA — AI Learning Modules for Early Primary Education (WBBSE)
Target Market
Class I–II (ages 6–8), Government and Private Schools
Geographical Focus
West Bengal (Phase 1), National Expansion (Phase 2)
Project Type
AI-powered EdTech ecosystem; State-aligned digital pedagogy
Deployment Model
School-integrated, teacher-assisted, low-infrastructure, scalable
Core Value Proposition
The platform compresses complex educational delivery into a standardized, predictable, outcome-oriented system that enhances foundational literacy, numeracy, cognitive skills, and behavioural competencies through AI-enabled session design.
Investment Ask
Capital Requirement
INR X crore (final amount will be modelled in Sections 14–15)
Capital Deployed Across
Product development, content creation, technical backbone, pilot execution, marketing, operational scale-up, and talent acquisition
Projected Breakeven
Year 3 (post-rollout)
Target ROI
Investor-grade IRR aligned with EdTech growth benchmarks
Strategic Positioning
NOVA is positioned not as a standalone EdTech product but as a state-compatible learning infrastructure, enabling scalable learning reform in early grades at significantly lower operational cost compared to traditional intervention programs.
Executive Summary Narrative
This project offers investors a rare opportunity to participate in the creation of a long-horizon, high-impact, commercially scalable educational technology platform aligned with WBBSE mandates, NEP 2020 principles, and NIPUN Bharat foundational learning outcomes. The solution addresses systemic supply-side deficits while creating a protected IP ecosystem with clear expansion pathways and defensible economics.
Strategic Rationale & Problem Statement
Early primary education (Classes I-II) represents the most critical determinant of long-term learning outcomes in India. In West Bengal, foundational learning deficits manifest early due to structural constraints in pedagogy, classroom processes, and teacher workload.
Four Strategic Imperatives
01
Curriculum Delivery Consistency
Ensuring predictable, high-quality lesson delivery aligned with WBBSE learning outcomes, regardless of teacher capacity disparities.
02
Foundational Competency Strengthening
Strengthening literacy, numeracy, cognition, and behavioural development through structured, micro-learning AI sessions.
03
Reduced Operational Complexity in Schools
Minimizing teacher burden by automating reinforcement, practice, and feedback cycles, thereby enabling efficient classroom management.
04
State-Scale Deployability
A low-infrastructure, high-scalability model suitable for government schools, private schools, NGOs, and district-level education programs.
Core Problem Statement
West Bengal's early primary education ecosystem faces systemic challenges that directly impact foundational learning outcomes.
Key Problem Areas
Pedagogical Variance Across Schools
High variability in instructional quality across urban, semi-urban, and rural schools.
Limited teacher training for competency-based delivery and NEP 2020-aligned pedagogy.
Foundational Learning Gaps at Early Ages
Students in Classes I–II often show early deficits in reading fluency, number sense, sequencing, and cognitive processing.
These gaps compound across grades, leading to widening disparities.
Absence of Structured Reinforcement Mechanisms
Classrooms lack systematic practice routines embedded within the school timetable.
Reinforcement depends heavily on teacher initiative, leading to inconsistent outcomes.
More Problem Areas
Limited Technology Integration at Scale
Existing EdTech solutions are device-heavy, cost-intensive, and not optimized for low-resource classrooms.
Most platforms are not aligned to WBBSE curricular progression or subject-specific learning ladders.
Teacher Workload & Administrative Burden
Teachers manage multi-grade responsibilities, assessments, and reporting with limited support.
Lack of automated feedback loops results in delayed remediation.
Structural Inefficiencies in the Current System
NOVA addresses the following systemic inefficiencies:
Manual pedagogy with low standardization
Limited time-on-task for core learning
Fragmented content without adaptive pathways
Insufficient behavioural/cognitive skill development
Absence of consistent learner progress tracking
Lack of data-driven decision-making at school and district levels
These inefficiencies drive the need for an intervention that is structured, state-aligned, and data-driven — without increasing teacher workload or infrastructure cost.
White-Space Opportunity
The intersection of three unmet needs creates a high-value white space:
Curriculum-Aligned AI Micro-Sessions
20-minute delivery format
Scalable State-Wide Implementation Architecture
Ready for mass deployment
Early-Grade Cognitive + Behavioural Integration
Holistic development approach
Proposed Solution: NOVA AI Learning Module
The NOVA AI Learning Module is an AI-powered, curriculum-aligned micro-learning ecosystem tailored specifically for Classes I-II under the West Bengal Board of Secondary Education (WBBSE). It operationalizes foundational learning delivery through standardized 20-minute AI Classroom Sessions, ensuring uniform pedagogy, structured reinforcement, and measurable learning outcomes across diverse school environments.
Core Design Principles
WBBSE Curriculum Fidelity
Alignment with subject-wise learning outcomes across English, Bengali, Mathematics, Environmental Studies, Health and Safety, Physical Education, Culture and Values.
Micro-Learning Delivery Model
Highly structured 20-minute sessions ensuring focused engagement and concept reinforcement.
AI-Enabled Personalization
Adaptive questioning, pace variation, and child-friendly interactive elements based on learner progress.
Teacher-Assisted Implementation
Teachers remain facilitators, while AI automates reinforcement, practice, and feedback cycles.
Low-Infrastructure Scalability
Designed for primary schools with limited digital infrastructure, ensuring state-wide and district-wide viability.
NOVA AI Learning Module
Early Primary Education for Learners Aged 6–8 Years
A comprehensive curriculum designed for Grades I–II students following the West Bengal Board of Secondary Education guidelines
Welcome to NOVA
Building Bright Futures
NOVA brings together seven essential learning modules designed specifically for young learners in West Bengal. Each module nurtures different aspects of a child's development, from language skills to cultural values.
This curriculum aligns with the West Bengal Board standards whilst celebrating local culture, heritage, and values that make our community special.
Seven Modules for Complete Development
Bengali Language
Mother tongue mastery
English Language
Basic communication skills
Mathematics
Numbers and reasoning
Environmental Studies
Understanding our world
Health & Safety
Life skills foundation
Physical Education
Movement and mindfulness
Culture & Values
Heritage and traditions
Module 1
Bengali Language
Bengali Language: Building Blocks
01
Letters and Sounds
Children learn the Bengali alphabet through engaging activities that connect each letter with its unique sound, building the foundation for reading and writing.
02
Word Formation
Young learners discover how letters combine to create meaningful words, developing vocabulary and spelling skills through hands-on practice.
03
Listening and Speaking
Interactive exercises help children develop clear pronunciation and confident communication in their mother tongue.
04
Storytelling and Rhymes
Traditional tales and playful rhymes make language learning joyful whilst preserving cultural heritage.
Letters, Sounds, and Word Formation
The Foundation of Literacy
Learning the Bengali script is the first exciting step in a child's literacy journey. Through colorful activities and engaging games, children master each letter's shape and sound.
As they progress, they begin joining letters to form simple words, discovering the joy of reading and writing in their mother tongue.
Listening and Speaking Skills
Active Listening
Children learn to pay attention, understand instructions, and respond appropriately in conversations.
Clear Expression
Young learners practice speaking clearly, sharing ideas, and expressing feelings in Bengali with growing confidence.
The Magic of Stories and Rhymes
Bengali literature is rich with wonderful stories and melodious rhymes that have been passed down through generations. These tales teach values, spark imagination, and help children develop language skills naturally.
From the adventures of clever foxes to the rhythms of traditional counting rhymes, storytelling makes learning memorable and meaningful.
Module 2
English Language (Basic)
English Language: Key Components
1
Alphabet Sounds
Introduction to A-Z with phonics-based learning
2
Listening and Speaking
Basic conversation skills through interactive activities
3
Common Words
Everyday vocabulary about colors, actions, feelings, and objects
4
Polite Phrases
Essential expressions for courteous communication
Learning the English Alphabet
A to Z Adventure
Children begin their English journey by exploring the 26 letters of the alphabet. Each letter has a unique sound, and learning these phonics forms the basis for reading and spelling.
Through songs, games, and visual aids, young learners connect letters with familiar objects and sounds from their daily lives.
Building English Vocabulary
Colors
Red, blue, yellow, green and more colours that paint our world
Actions
Run, jump, sit, stand – verbs that describe movement
Feelings
Happy, sad, excited, tired – words for emotions
Living & Non-living
Animals, plants, toys, books – everything around us
Polite Phrases in English
Please
Used when making requests politely
Thank You
Expressing gratitude and appreciation
Good Morning
Greeting others warmly during the day
Learning these simple phrases helps children communicate respectfully and build positive relationships with teachers, friends, and family members.
Listening and Speaking in English
Developing English communication skills requires regular practice in both listening and speaking. Children learn through songs, simple conversations, and interactive activities that make language learning enjoyable.
The focus is on building confidence and clear pronunciation, not perfection. Every attempt to speak English is celebrated!
Module 3
Mathematics Plus Early Reasoning
Mathematics: Four Key Areas
Counting Concepts
Numbers from 1 to 100
Shapes and Patterns
Geometry basics and sequences
Basic Operations
Addition and subtraction
Logical Sequencing
Critical thinking skills
Counting from 1 to 100
Number Sense Development
Children begin with counting objects they can see and touch, gradually building up to abstract numbers. They learn to count forwards and backwards, recognize number patterns, and understand place value.
By the end of Grade II, young mathematicians can confidently count to 100 and beyond, understanding how numbers relate to quantities in the real world.
Exploring Shapes and Patterns
Basic Shapes
Children identify and draw circles, squares, triangles, and rectangles in everyday objects around them.
Pattern Recognition
Young learners discover repeating patterns in nature, art, and mathematics, developing observation skills.
Creating Patterns
Children create their own patterns using shapes, colours, and objects, strengthening problem-solving abilities.
Addition and Subtraction Basics
Basic arithmetic begins with concrete objects. Children physically add or remove items to understand what addition and subtraction mean. Gradually, they move from counting fingers to solving simple problems on paper.
Story problems help children see how mathematics applies to real-life situations, like sharing sweets or counting toys.
Logical Sequencing and Reasoning
What Comes Next?
Children predict the next element in a sequence
Sorting and Grouping
Learners categorize objects by common features
Problem Solving
Young minds apply logic to find solutions
Module 4
Environmental Studies
Everything Around Me
EVS: Understanding Our World
Family & Community
School, neighbourhood, and relationships
Plants & Animals
Living things around us
Seasons & Weather
Nature's changing patterns
Civic Sense
Cleanliness, sharing, and respect
Local Geography
Rivers, villages, and cities
Family, School, and Neighbourhood
Our Social Circle
Children learn about different family structures, roles within families, and the importance of love and support at home. They understand that families come in many forms, but all provide care and security.
Schools are where friendships bloom and learning happens. Neighbourhoods are communities where people help each other and live together harmoniously.
Plants, Animals, and Seasons
The natural world is full of wonders! Children explore different types of plants – from tiny grass to tall trees – and learn how they grow. They observe animals in their environment, understanding their needs and behaviours.
West Bengal experiences distinct seasons, and children learn to recognize the changes in weather, plants, and daily life that each season brings.
Basic Civic Sense
Cleanliness Matters
Keeping our surroundings tidy, disposing of waste properly, and maintaining hygiene in public spaces.
Sharing is Caring
Learning to share toys, books, and space with others, developing generosity and cooperation.
Respect for All
Treating everyone with kindness, listening when others speak, and valuing different perspectives.
Local Geography: Our Land
Rivers, Villages, and Cities
Children learn about the geographical features of West Bengal – mighty rivers like the Ganga and Brahmaputra, green villages where crops grow, and bustling cities where many people live and work.
They understand that different places have different characteristics, but all contribute to making West Bengal the wonderful place it is.
Module 5
Health and Safety
Life Skills Focus
Health and Safety: Four Pillars
Personal Hygiene
Daily habits for staying clean and healthy
Food & Nutrition
Understanding what makes our bodies strong
Safety Awareness
Staying safe at home, school, and on roads
Emotional Well-being
Kindness, discipline, and understanding feelings
Personal Hygiene Habits
Handwashing
Washing hands with soap before eating, after using the toilet, and after playing outdoors prevents illness.
Brushing Teeth
Brushing twice daily keeps teeth strong and healthy, preventing cavities and maintaining a bright smile.
Food and Nutrition Basics
Eating Well, Growing Strong
Children learn about nutritious foods that help them grow – fruits, vegetables, grains, and proteins. They understand the importance of drinking water and eating balanced meals.
Simple lessons about food groups help young learners make healthier choices and develop good eating habits that last a lifetime.
Safety at Home, School, and Roads
Home Safety
Staying away from electrical sockets and sharp objects
Being careful in the kitchen and bathroom
Knowing emergency contacts
School Safety
Walking carefully in corridors
Playing safely in the playground
Following teacher instructions
Road Safety
Looking both ways before crossing
Using zebra crossings
Understanding traffic signals
Emotional Well-being
Understanding and expressing feelings is an essential life skill. Children learn to recognize emotions – in themselves and others – and develop empathy. They discover healthy ways to express happiness, sadness, anger, and fear.
Learning about kindness, patience, and self-discipline helps children build strong character and positive relationships with everyone around them.
Module 6
Physical Education
Physical Movement and Mindfulness
Physical Education Components
Simple Exercises
Age-appropriate physical activities
Stretching & Posture
Flexibility and body alignment
Breathing Routines
Calm-down techniques
Play-based Coordination
Fun games for motor skills
Simple Exercises for Young Bodies
Moving and Growing
Regular physical activity helps children develop strong muscles and bones, improves coordination, and boosts energy levels. Simple exercises like jumping jacks, running in place, and arm circles are perfect for this age group.
Physical education sessions are designed to be fun and inclusive, ensuring every child can participate regardless of ability level.
Stretching and Good Posture
Stretching exercises improve flexibility and prevent injuries. Children learn simple stretches for arms, legs, and back that feel good and keep their bodies limber.
Good posture whilst sitting, standing, and walking is important for healthy growth. Teachers help children become aware of their body position and make adjustments when needed.
Breathing and Calm-Down Routines
01
Deep Breathing
Children learn to take slow, deep breaths to calm their minds and bodies when feeling excited or upset.
02
Counting Breaths
Counting whilst breathing helps focus attention and creates a peaceful, relaxed state.
03
Mindful Moments
Short periods of quiet reflection help children develop self-awareness and emotional regulation.
Play-Based Coordination
Ball Games
Throwing, catching, and kicking develop hand-eye coordination and motor skills.
Balance Activities
Hopping, balancing, and jumping improve stability and body awareness.
Group Games
Team activities teach cooperation whilst developing physical fitness.
Module 7
Culture, Values, and Traditions
Our Strategic Differentiator
Culture and Values: Four Dimensions
Bengali Festivals
Celebrating our heritage through traditional festivities
Folk Tales
Moral stories passed through generations
Local Heroes
Icons who inspire and guide us
Core Values
Honesty, courage, and empathy
Bengali Festivals
Celebrating Our Heritage
West Bengal's festivals are colourful, joyous occasions that bring communities together. Children learn about Durga Puja, Kali Puja, Saraswati Puja, Poila Boishakh, and other important celebrations.
Through stories, songs, and activities, young learners understand the significance of each festival and how they connect us to our cultural roots.
Major Bengali Festivals
Durga Puja
The grandest festival celebrating Goddess Durga's victory over evil, marking the triumph of good over bad.
Saraswati Puja
Honoring the goddess of knowledge and learning, a special day for students and scholars.
Poila Boishakh
Bengali New Year celebration filled with traditional foods, new clothes, and cultural programs.
Folk Tales and Moral Stories
Bengali literature is rich with folk tales that have taught values for centuries. Stories like Thakurmar Jhuli contain adventures of clever animals, brave children, and wise elders who overcome challenges through intelligence and goodness.
Each story carries important lessons about honesty, kindness, perseverance, and respect – values that shape character and guide behavior.
Famous Bengali Folk Tales
The Clever Monkey
A tale teaching quick thinking and intelligence can overcome physical strength, encouraging children to use their minds to solve problems.
The Golden Goose
A story about greed and contentment, showing that being satisfied with what we have brings true happiness.
The Kind Farmer
This tale demonstrates how helping others, even when it's difficult, eventually brings rewards and joy.
Local Heroes and Icons
Inspiring Role Models
West Bengal has produced remarkable individuals who made significant contributions to literature, science, social reform, and freedom struggle. Children learn about Rabindranath Tagore, Netaji Subhas Chandra Bose, Swami Vivekananda, and other inspiring figures.
Understanding their achievements helps young learners dream big and aspire to make positive contributions to society.
Rabindranath Tagore
Gurudev Rabindranath Tagore, Bengal's beloved poet and the first Asian Nobel laureate, revolutionized education and literature. He composed our national anthem and created beautiful poetry, songs, and stories.
His vision of education emphasized creativity, nature, and holistic development – values that continue to inspire educators today.
Netaji Subhas Chandra Bose
The Fearless Freedom Fighter
Netaji Subhas Chandra Bose dedicated his life to India's independence. His courage, determination, and famous call "Give me blood, and I shall give you freedom" inspired millions.
Children learn about his leadership, bravery, and unwavering commitment to the nation, understanding that standing up for what's right requires courage.
Swami Vivekananda
Swami Vivekananda spread the message of strength, service, and spirituality. His famous words at the World Parliament of Religions in Chicago made India proud globally.
He emphasized the importance of education, character building, and serving others – lessons that remain relevant for young learners today.
Core Values: Honesty, Courage, Empathy
1
2
3
1
Empathy
2
Courage
3
Honesty
These three core values form the foundation of good character. Honesty means speaking truth and being trustworthy. Courage involves doing the right thing even when it's difficult. Empathy is understanding and caring about others' feelings.
Teaching Honesty
The Value of Truth
Children learn that honesty builds trust and respect. Through stories and real-life examples, they understand that admitting mistakes takes courage and is better than hiding the truth.
Teachers create a safe environment where children feel comfortable being honest, knowing that truthfulness is always valued and appreciated.
Developing Courage
Trying New Things
Courage means attempting activities even when we're unsure, learning that mistakes are part of growth.
Standing Up for Others
Being brave enough to help friends who are struggling or speak up when something isn't fair.
Facing Fears
Understanding that everyone has fears, and real courage is continuing despite feeling scared.
Cultivating Empathy
Empathy is the ability to understand how others feel. When children develop empathy, they become kinder, more considerate, and better friends. They learn to recognize when someone is sad, happy, or upset.
Simple activities like sharing, listening, and offering help when someone needs it nurture empathetic behavior that creates harmonious classrooms and communities.
Why Culture and Values Matter
Strong Foundation
Cultural values provide stability and identity
Community Connection
Shared traditions unite us
Moral Guidance
Values guide decision-making
Pride in Heritage
Cultural knowledge builds confidence
Intergenerational Bonds
Traditions connect past and present
Integration Across Modules
Connected Learning
NOVA's seven modules don't exist in isolation. Language skills support environmental learning. Mathematics connects with safety concepts. Physical education complements emotional well-being. Cultural values thread through every subject.
This integrated approach helps children see connections between different areas of knowledge, creating a more meaningful and memorable learning experience.
Assessment and Progress
1
Continuous Observation
Teachers regularly observe children's participation, understanding, and skill development during activities.
2
Activity-Based Evaluation
Learning is assessed through projects, presentations, and hands-on tasks rather than just written tests.
3
Progress Reports
Regular feedback shared with parents highlights strengths and areas for growth in a supportive manner.
4
Holistic Development
Assessment covers academic, social, emotional, and physical development equally.
Teacher Support and Resources
NOVA provides comprehensive teacher training and resources. Educators receive detailed lesson plans, activity suggestions, teaching aids, and assessment guidelines for each module.
Regular workshops help teachers stay updated on best practices, share experiences, and continuously improve their instructional methods to better serve young learners.
Parent Involvement
Home Learning Activities
Simple activities parents can do at home to reinforce concepts learned at school, making learning a shared family experience.
Regular Communication
Open channels between teachers and parents ensure everyone stays informed about the child's progress and needs.
Cultural Celebrations
Parents participate in school events and festivals, strengthening the school-home-community connection.
Expected Learning Outcomes
By End of Grade II
Read and write simple sentences in Bengali and English
Count, add, and subtract confidently up to 100
Understand their environment and community
Practice good hygiene and safety habits independently
Participate actively in physical activities
Demonstrate core values in daily interactions
Take pride in Bengali culture and heritage
NOVA's Unique Approach
7
Integrated Modules
Comprehensive curriculum covering all development areas
100%
Cultural Focus
Strong emphasis on Bengali heritage and values
1
Child-Centered
Every element designed for 6-8 year old learners
NOVA stands apart through its deep integration of West Bengali culture, values, and local heroes. This strategic differentiator ensures children grow with strong roots whilst reaching for the stars.
Building Bright Futures Together
NOVA's comprehensive curriculum nurtures well-rounded individuals who are academically capable, culturally grounded, physically healthy, emotionally balanced, and socially responsible.
By combining rigorous academics with rich cultural learning, NOVA prepares young minds not just for the next grade, but for life – creating confident, compassionate citizens who will shape West Bengal's future.
"Education is not the learning of facts, but the training of the mind to think." – Albert Einstein
Solution Components
NOVA comprises five integrated components, forming a unified learning ecosystem:
Component 1: AI Classroom Engine
20-Minute Session Framework
Adaptive session builder
Scripted pedagogy aligned to WBBSE
Voice- and animation-based learner interaction
Real-time performance capture
Component 2: Subject-Specific Learning Modules
English
Literacy foundations
Bengali
Mother-tongue literacy
Mathematics
Number sense, operations, patterns
Environmental Studies
Understanding our world
Health & Safety
Life skills foundation
Physical Education
Movement and mindfulness
Culture & Values
Heritage and traditions
Components 3-5: Support Systems
Teacher Support & Automation Layer
AI-assisted planners
Automated reinforcement packs
Simplified progress dashboards
Remediation recommendations
School Deployment Toolkit
In-class delivery scripts
Period allocation model
Weekly and monthly learning progression
Execution playbook for teachers and administrators
Data Intelligence & Progress Analytics
Class-level learning heatmaps
Concept mastery tracking
Behavioural indicators
Cognitive skill progression
District-level aggregate analytics (Phase 2)
Functional Capabilities
The NOVA solution delivers the following functional advantages:
Automated pedagogical flow enabling consistent session delivery
Adaptive difficulty based on learner response patterns
Real-time feedback loops without requiring additional teacher effort
Multi-language support (English + Bengali)
Standards-oriented mapping to WBBSE, NEP 2020, and NIPUN Bharat
In-built behavioural and cognitive integration, strengthening holistic development
Content engineering optimized for early learners (voice, visuals, animations)
Innovation & Differentiation
NOVA introduces multiple structural innovations:
Key Innovations
WBBSE-Aligned, AI-Powered Pedagogy
First-of-its-kind AI micro-learning system tailored specifically to WBBSE foundational curriculum pathways.
Dual-Track Learning Model
Simultaneous development of academic skills (literacy, numeracy, EVS) and cognitive & behavioural competencies essential for early childhood development.
Low-Cost, High-Scale Deployment Architecture
Optimised for government schools, rural and semi-urban primary classrooms, and minimal digital infrastructure.
End-to-End Reinforcement Automation
Reduces the instructional burden on teachers while improving learning reliability.
Full Stack IP Ownership
Complete control of AI characters, scripts, content framework, data pipeline, instructional design, and technical engine. Creates high defensibility and enterprise valuation upside.
Tangible & Intangible Value Creation
Tangible Outcomes
Improved reading fluency and comprehension
Stronger number sense and early arithmetic
Improved class attention span
Higher retention and reinforcement
Intangible Outcomes
Increased learner confidence
Better classroom discipline and engagement
Higher parental satisfaction
Improved teacher morale through automation support
These value levers collectively generate strong educational, operational, and commercial impact across deployment environments.
Market Opportunity: India + Bengal EdTech Landscape
India's foundational education ecosystem (Grades I–II) represents one of the largest early-learning markets globally, with more than 110 million learners in the age bracket of 6–8 years. Policy frameworks such as NEP 2020, NIPUN Bharat, and state-level foundational learning missions have positioned early primary learning as a national priority.
West Bengal Foundational Education Landscape
West Bengal has a strong schooling footprint with a large early-primary cohort:
80K+
Government & Government-aided Schools
6.8M
Primary-Level Enrolment
Learners across the state
65%
Rural Representation
Of primary enrolments
Five Demand Drivers Supporting NOVA's Market Fit
Policy-Driven Urgency (National + State)
NEP 2020 mandates universal foundational literacy and numeracy (FLN). NIPUN Bharat establishes government mission-mode delivery, creating space for scalable digital solutions. State boards like WBBSE actively embrace competency-based early learning.
Rising Parental Expectations
Both urban and semi-urban family segments are seeking better reading skills, stronger numeracy, holistic development (cognitive + behavioural), and technology-enabled learning enhancements.
Rapid Growth of Foundational EdTech
Investments and adoption are accelerating in early-grade digital learning, especially in low-cost, school-integrated models.
Supply-Side Capacity Constraints
Teacher training programs cannot scale at the speed required. Manual delivery lacks consistency. Schools require plug-and-play reinforcement systems like NOVA.
Institutional Push Toward AI in Classrooms
Schools increasingly seek AI-driven solutions that reduce teacher burden, improve session quality, and offer measurable learning progress.
TAM, SAM, SOM — Quantifying the Opportunity
1
2
3
1
SOM
1.2–1.5L students Phase 1–2
2
SAM
West Bengal: 6.8M learners, 80K+ schools
3
TAM
Pan-India: ~110M early primary learners
Industry Growth & Forward-Looking Trends
The EdTech and school-based learning reinforcement market is growing due to:
Shift from tuition-based to in-school reinforcement
Demand for structured, measurable outcomes
State-driven digital learning missions
Favourable funding environment for FLN innovations
Lower device cost and improved connectivity penetration
The early-learning EdTech segment is projected to grow at 18–22% CAGR over the next five years.
Regulatory Tailwinds
NOVA benefits from strong regulatory alignment:
NEP 2020 pushes for tech-enabled foundational learning
NIPUN Bharat promotes adaptive and competency-based pedagogy
State governments are increasingly open to PPP and CSR-based education partnerships
Minimal regulatory constraints for school-integrated EdTech models
Strong compliance potential through data privacy and child-safety frameworks
Target Segments & Customer Profiles
NOVA's target market is categorized under three primary segments:
Government & Government-Aided Schools (WBBSE)
Private Budget & Mid-Tier Schools
CSR, NGO & Foundation-Led Programs
Primary Target Segment — Government & Government-Aided Schools
This is the highest-volume segment in West Bengal and the core anchor for large-scale deployment.
Buyer Persona: Education Department / District Administrators
Pain Points
Inconsistent foundational learning outcomes
Limited teacher training capacity
High classroom variability
Challenges in tracking student progress
Resource constraints for large-scale intervention programs
Adoption Drivers
Alignment with NEP 2020 and NIPUN Bharat
Low infrastructure requirement
Standardized session format
Measurable improvement within a short period
District-level reporting dashboards
Secondary Target Segment — Private Budget & Mid-Tier Schools
These schools seek outcome-oriented solutions to enhance academic performance and parental satisfaction.
Buyer Persona: School Owners / Principals
Pain Points
High pressure from parents for improved reading & math skills
Limited structured classroom reinforcement
Need for teacher support tools
Desire for competitive positioning
Adoption Drivers
Visible learning gains within weeks
Strong classroom engagement through AI
Parent-ready progress dashboards
Low-cost, high-value offering
Tertiary Segment — CSR, NGOs & Foundations
This segment enables rapid deployment across rural, aspirational, and high-need districts.
Buyer Persona: CSR Heads / NGO Program Directors
Pain Points
Limited field-trainer capacity
Irregular reinforcement cycles
Lack of data-driven monitoring tools
Adoption Drivers
Strong alignment with CSR mandates on foundational learning
Automated progress tracking
Low deployment cost per learner
State-ready reporting structures
End-User Profiles — Learners
NOVA's users include children aged 6–8 years (Classes I–II).
User Characteristics
Short attention span
Need highly visual, audio-supported content
Require concrete-to-abstract progression
Benefit from repetitive reinforcement cycles
User Pain Points
Difficulty with reading fluency
Limited number sense
Low sequencing and working memory capability
Inconsistent behavioural self-regulation
NOVA addresses these through structured micro-sessions and AI-assisted adaptive reinforcement.
Implementation Stakeholders — Teachers
Teachers remain instrumental to deployment success.
Teacher Pain Points
High workload; limited time for designing reinforcement activities
Difficulty managing multi-level classrooms
Limited exposure to structured, AI-enabled pedagogy
Teacher Adoption Drivers
20-minute standardized sessions reduce workload
Ready-made lesson reinforcement packs
In-built support tools and dashboards
Visible learning improvements in class within short time frames
Value Proposition & Strategic Moats
NOVA delivers a standardized, AI-enabled foundational learning reinforcement system aligned with the WBBSE curriculum, enabling schools to achieve consistent, measurable learning outcomes without increasing teacher workload or infrastructure cost.
Four Pillars of Value Proposition
Consistent Pedagogy at Scale
Standardized delivery across all schools
AI-Assisted Reinforcement Model
Personalized learning pathways
Curriculum Fidelity with High Engagement
WBBSE-aligned interactive content
Low-Cost, High-Impact Deployability
Minimal infrastructure requirements
Academic Value Delivered
Foundational Literacy Gains
Improved reading fluency, phonics accuracy, vocabulary development, and comprehension.
Foundational Numeracy Improvement
Strengthening number sense, operations, patterns, sequencing, and logical reasoning.
Cognitive Skill Development
Enhanced memory, matching, sequencing, classification, and problem-solving capabilities.
Behavioural Competency Strengthening
Better emotional regulation, turn-taking, inclusion, and social interaction.
Structured Reinforcement Routines
20-minute micro-sessions ensure consistent time-on-task, a key determinant of early learning success.
Institutional Value Delivered
1
Reduced Teacher Burden
Automated reinforcement cycles, ready-made session scripts, AI-assisted feedback mechanisms, improved classroom management support
2
Improved School Performance Metrics
Better foundational learning indicators, higher parent satisfaction, stronger progression from Class I to Class II
3
Simple Infrastructure Requirement
Operates effectively with basic device requirements
4
Predictable Operational Model
Enables schools to institutionalize learning reinforcement as a fixed part of the timetable
Strategic Moats (Defensibility)
NOVA's defensibility is built across five dimensions:
Five Dimensions of Defensibility
Full-Stack Proprietary Content & Pedagogy
Unique AI characters, story-driven reinforcement, WBBSE-aligned micro-content library, structured cognitive & behavioural modules. This creates high entry barriers for competitors.
State-Aligned AI Instructional Engine
A purpose-built AI engine tailored for early primary reinforcement — not a generic EdTech platform. This is difficult to replicate without deep curriculum engineering.
Low-Infrastructure, High-Scale Model
A model that works in rural and low-tech contexts offers major competitive insulation. Most EdTech providers remain device-heavy and urban-centric.
Integrated Academic + Cognitive + Behavioural Framework
Competitors typically offer pure academic content OR generic skill apps. NOVA uniquely integrates all three domains in a unified AI session.
Deep Institutional Relationship Potential
Once deployed, switching costs become high due to teacher familiarity, data continuity, curriculum alignment, and administrative integration.
Business Model & Revenue Architecture
NOVA operates on a multi-channel, school-integrated EdTech business model optimized for foundational learning reinforcement. The model is designed to ensure high scalability, recurring revenue, multi-stakeholder monetization, strong unit economics, and low customer acquisition cost (CAC).
Revenue Streams
Institutional Licensing (Core Revenue)
Annual licensing fees paid by government schools, private budget schools, and private mid-tier schools. Includes AI classroom access, content modules, teacher support tools, and reporting dashboards.
CSR / NGO / Foundation-Funded Deployments
Third-party funding for rural district deployments, aspirational districts, low-income communities, and government partnership projects.
Premium Add-On Modules (Optional)
Advanced Cognitive Skills Packs, Behavioural Development Packs, Parent Engagement Dashboard, Multilingual Content Additions.
Implementation & Training Services
School onboarding, teacher facilitation training, monitoring & evaluation support.
District / State-Level Analytics (Phase 2)
Aggregated data dashboards, district-level learning profiles, decision-support analytics for administrators. This creates high-margin, analytics-driven monetization.
Pricing Strategy
A tiered pricing structure is used based on buyer type and scale.
Government Schools (Bulk Procurement)
Lower per-student fee. Tenders, PPP models, CSR integration. High-volume, low-margin but stable revenue stream.
Private Schools (Direct Licensing)
Higher per-school fee. Subscription per student or per classroom. Immediate cash flow and strong ROI.
CSR Deployments
Project-based funding. Multi-year commitments. High scalability in rural areas.
Customer Lifetime Value (LTV)
Strong LTV is driven by:
Early-grade entry (Class I–II) ensures multi-year engagement
Annual renewals with steady value delivery
Potential upsell of advanced modules
Institutional relationships that last multiple academic cycles
Low churn due to classroom habit formation
This places NOVA in a high-LTV, low-churn category within EdTech.
Technology & Product Architecture Overview
The NOVA platform is engineered as a scalable, modular, AI-driven learning ecosystem optimized for early primary classrooms with minimal digital infrastructure. The technology stack is designed to deliver high reliability, low latency, local language adaptability (English + Bengali), seamless classroom operations, and predictable performance across diverse school environments.
Core System Components
NOVA's technology architecture integrates five fundamental layers:
AI Instruction Engine
Session sequencing logic, real-time adaptive steering, voice-based instruction & response, young-learner interaction pipeline, age-appropriate natural language models
Content Delivery Layer
Curriculum-aligned micro-content, scripted pedagogy mapped to WBBSE, dual-language support (English/Bengali), synchronized cognitive & behavioural modules, age-specific animation and visual frameworks
Data & Analytics Layer
Learner performance logging, skill-mastery tracking, class-level heatmaps, predictive progress analytics (Phase 2), district-level reporting dashboards (Phase 2)
Teacher Support Interface
Reinforcement planning, automated practice packs, simplified dashboards, class management assistance, progress summaries
Deployment & IT Infrastructure Layer
Cloud-based content hosting, lightweight local-device execution, offline-compatible session caching, centralized control panel for schools, security & compliance protocols
AI Instruction Engine — Functional Highlights
The AI engine is optimized to meet foundational learning needs:
Adaptive Personalization
Difficulty adjustment based on performance
Instant remediation pathways
Dynamic question generation
Pedagogical Intelligence
AI-guided step-by-step concept reinforcement
Pre-scripted logic with AI-led variation
Integration of conversational AI for engagement
Child Interaction Model
Voice prompts
Animated responses
Interaction timers
Motivational reinforcement triggers
This generates a structured & predictable learning experience while maintaining engagement.
Implementation Roadmap (Pilot → Rollout → Scale-Up)
The NOVA rollout strategy follows a controlled, evidence-driven, and scalable deployment model designed to validate academic impact, minimize execution risk, establish operational discipline, create predictable adoption pathways, and build government and institutional credibility.
Three Sequential Phases
PHASE 1 — PILOT DEPLOYMENT (Months 0–6)
Objective: Validate model effectiveness, refine product, and establish baseline impact metrics.
10–20 schools across different zones (urban, semi-urban, rural). Class I and II learners. Deployment of 20-minute AI classroom sessions. Teacher onboarding and facilitation training. Baseline and endline learning assessments.
PHASE 2 — ROLLOUT DEPLOYMENT (Months 6–18)
Objective: Expand deployment across a defined cluster/district while institutionalizing standard operating procedures.
150–300 schools (district-level). Multi-school cluster deployments. Full subject-suite delivery. Teacher support ecosystem deployment. Centralized analytics dashboards.
PHASE 3 — SCALE-UP (Months 18–36)
Objective: Expand to state-wide deployment, with multi-channel monetization and institutional integration.
3,000–10,000+ schools. Government + Private + CSR scale. Multi-district implementation. Advanced modules added (analytics, premium packs).
Financial Model Summary (5–10 Years)
The NOVA financial model is built on the principles of scalable unit economics, multi-channel revenue diversification, low operational overhead, high-margin content and analytics delivery, and predictable subscription renewals.
The financial architecture is designed to support pilot validation → district rollout → statewide scale, while ensuring robust profitability within a 3-year horizon.
Revenue Projections Summary
1
Year 1 (Pilot Stage)
Revenue primarily from CSR + early private schools. Limited government procurement. Focus on impact validation.
2
Year 2 (Rollout Stage)
Significant revenue uplift from district-level deployments. Multi-school cluster adoption. First renewals begin. Increase in private school licensing.
3
Year 3–5 (Scale-Up Stage)
State-level procurement (high-volume revenue). Multiple CSR districts. 1,000+ private school customers. Premium add-ons introduced. Analytics dashboards monetized.
4
Year 6–10 (Maturity Stage)
Multi-state expansion. New subject additions. AI-enhanced premium offerings. Larger data & analytics monetization. Strong year-on-year profit growth.
Investor Return Outlook (ROI, IRR, Payback)
The NOVA initiative is designed as a high-growth, IP-driven, recurring-revenue EdTech asset with long-term defensibility. Investor returns are generated through scalable subscription revenue, strong renewal cycles, multi-channel monetization (Govt, CSR, Private), low variable cost structure, and high-margin analytics in later phases.
Expected IRR and Payback Period
24-38%
Expected IRR Range
Base case: 26–28%, Optimistic case: 32–38%, Conservative case: 20–24%
3Y
Expected Payback Period
2.8 – 3.5 Years depending on adoption speed and partnerships
Key Risks & Mitigation Logic
The NOVA initiative adopts a proactive, system-level risk governance model aimed at identifying, isolating, and mitigating risks across strategy, operations, finance, market adoption, technology, and policy & compliance.
The framework ensures that risks are not only contained but converted into controllable variables, enabling predictable execution and investor protection.
Impact, Sustainability & ESG Alignment
The NOVA AI Learning Module positions itself not only as a commercial EdTech solution but as a structural impact catalyst for foundational learning outcomes in West Bengal. The initiative integrates Environmental, Social, and Governance (ESG) principles to strengthen long-term sustainability, investor alignment, and policy credibility.
Learning Outcome Improvement
AI-guided personalised micro-learning sessions strengthen FLN proficiency
Teacher Enablement
Simplified facilitation model reduces teacher workload
Equity and Inclusion
Democratizes access to high-quality FLN pedagogy
Environmental Impact
Digital-first pedagogy reduces resource consumption
Governance
Ethical AI framework with strong compliance alignment
The Investment Case — Why NOVA Will Win
NOVA combines commercial returns + social impact, positioning it as a high-conviction investment.
Defensible EdTech Infrastructure Platform
Full-stack IP ownership with high entry barriers
High-Margin Scalable Business Model
Low variable costs with recurring revenue streams
Strong IRR Range
24-38% expected returns with early break-even
Multi-State Growth Opportunities
Extensible to national markets beyond West Bengal
Strong ESG and Impact Credentials
Aligned with NEP 2020, NIPUN Bharat, and SDG goals
This project offers investors a rare opportunity to participate in the creation of a long-horizon, high-impact, commercially scalable educational technology platform that will transform foundational learning outcomes for millions of young children.
NOVA – Cinematic AI Learning for Early Primary Education
A Revolutionary AI-Driven, 4K 3D Cinematic Learning Ecosystem Designed for West Bengal Board of Secondary Education (WBBSE) Classes I–II
Seed Investment Ask: ₹2.60 Crore
Our Vision
To build India's first AI-powered, cinematic-learning ecosystem for Grades 1–2 that improves foundational literacy, numeracy, cognitive ability, and behavioural skills through immersive 4K 3D storytelling.
NOVA brings world-class education to every Bengali child, combining cutting-edge technology with rich cultural heritage.
The Problem We're Solving
Limited Personalisation
Early learners lack individual attention and customised learning paths
Low Engagement
Traditional textbook formats fail to capture young minds
Technology Gap
Minimal access to high-quality Bengali-language digital content
The Learning Crisis
Current Challenges
Inconsistent learning standards across schools
Insufficient teacher support systems
Limited technology-enabled pedagogy
Lack of engaging Bengali content
The Result
A widening learning outcome gap in foundational skills among children aged 6–8 years.
Early learners struggle to build strong foundations in literacy and numeracy, affecting their entire educational journey.
The Opportunity in West Bengal
NEP 2020 Foundation
National Education Policy emphasises foundational skills for early learners
EdTech Adoption
Rising adoption of educational technology in government schools across West Bengal
Digital Penetration
Increased smartphone and tablet availability in Bengali households
Market Readiness
Perfect Timing
Demand for high-quality early learning modules
State-driven push for digital classrooms
Government support for EdTech initiatives
Growing middle-class investment in education
First-mover advantage: No existing platform delivers cinematic 4K 3D lessons with AI personalisation in Bengali for Grades I–II.
What NOVA Delivers in Seed Phase
01
Flagship Cinematic Lesson
One complete 4K 3D AI-integrated lesson showcasing our capabilities
02
AI Engine Prototype
High-end NLP and adaptive learning technology foundation
03
Demo Applications
Live web and mobile app demonstrations for stakeholders
04
Content Pipeline
Full architecture for scalable content production
Seed Phase Deliverables
Technical Foundation
Teacher portal prototype
Student learning interface
Analytics dashboard
Cloud infrastructure setup
Strategic Positioning
This one cinematic lesson becomes the proof-of-concept for full-scale rollout to WBBSE, West Bengal School Education Department, private schools, and CSR initiatives.
The Product Experience
Cinematic Quality
20-minute 4K 3D animated episode with Pixar-level production values
AI-Powered
Adaptive questions powered by NLP with real-time learner feedback
Bilingual Learning
Bengali and English content for comprehensive language development
Interactive Learning Features
Classroom & Remote Versions
Flexible deployment for schools and home learning
Gamified Assessments
Micro-assessments that feel like play, not tests
Emotional Intelligence
Characters that connect with young Bengali learners
Hands-On Interaction
"Learn as You Watch" interactive layer for active engagement
Why Cinematic 4K 3D?
Children Learn Better When They Emotionally Connect
The Science Behind Cinematic Learning
Higher Attention Span
Visual storytelling captures and maintains focus
Better Retention
Emotional engagement creates lasting memories
Conceptual Clarity
Complex ideas become simple through visualisation
This is India's first Pixar-style education experience designed specifically for Bengali children.
Cinematic Learning Advantages
What 4K 3D Enables
Emotional engagement through storytelling
Visualisation of abstract mathematical concepts
Strong cultural storytelling impact
Multi-sensory learning experience
Character-driven knowledge transfer
Seed-Stage Production Architecture
Cinematic Pipeline
3D modeling, rigging, lighting, and rendering infrastructure
AI Core Engine
NLP, tagging, adaptive paths, and micro-feedback systems
Demo Applications
Teacher and student view prototypes
Infrastructure
Cloud and render infrastructure foundation
Building the Foundation
Asset Creation
Foundational library of characters, environments, and cultural elements rooted in Bengali heritage
Analytics Prototype
Data feedback and analytics system for measuring learning outcomes
This creates a platform to scale to 200+ lessons in the main phase.
Target Market: Primary Segment
WBBSE Schools
Government and Government-Aided institutions across West Bengal
Private Bengali-Medium
Private schools following Bengali curriculum
Affordable Private Schools
Budget-friendly institutions serving middle-class families
Early Learning Centres
Specialised institutions for young learners
Target Market: Secondary Segment
Expansion Opportunities
Hindi-medium schools
CBSE-affiliated institutions
NGO-run educational programmes
CSR-funded initiatives
B2C app-based learning platform
Market Size
Total addressable market (TAM) in West Bengal for Classes I-II:
35–40 Lakh Students
Competitive Landscape Analysis
NOVA's Unique Advantages
4K Cinematic Production
Bengali-First Strategy
AI Personalisation
Early Primary Focus
State-Aligned Syllabus
Cultural Relevance
Competitive Moat
First-Mover Advantage
First Bengali AI learning platform with cinematic quality for early primary
Proprietary Assets
Custom characters and environments rooted in Bengali culture
In-House AI Engine
Proprietary technology built specifically for young Bengali learners
Scalable Pipeline
Fast production capability after seed phase completion
Seed Budget Overview
₹2.60 Crore Investment
Strategic allocation across technology, content, talent, and operations to build a world-class proof-of-concept.
Detailed Budget Breakdown
₹1.2Cr
Cinematic 4K Lesson
Complete production of one flagship lesson
₹1Cr
Tech CAPEX
GPU workstations, cloud rendering, 3D software, AI engine
₹32.5L
Production Team
Animators, modelers, lighting experts, AI engineers
Budget Allocation Continued
Senior Leadership
Two Project Managers
₹8,00,000 per month × 6 months × 2 managers
= ₹96,00,000
Operations & Legal
Essential Infrastructure
Legal compliance, operational setup, contingency buffer
= ₹20,00,000
Total Seed Investment Ask: ₹2,60,50,000
Fund Utilisation Structure
This strategic distribution ensures we build the tech engine + the cinematic pipeline + the flagship lesson simultaneously.
What Your Investment Builds
Technology Foundation
Complete AI engine and rendering infrastructure
Content Pipeline
Scalable production system for 200+ lessons
Market Entry
Flagship lesson for government and investor showcases
Seed Phase Timeline: Months 0–2
1
Month 0–1
Character design, environment modeling, AI engine base architecture
2
Month 1–2
Storyboarding, lesson scripting, cultural consultation
Seed Phase Timeline: Months 2–4
Month 2–3
Full 3D animation production, rigging, and initial rendering
Month 3–4
Advanced rendering, VFX integration, quality enhancement
Seed Phase Timeline: Months 4–6
01
Month 3–5: AI Integration
Interactive AI layer development and testing
02
Month 4–5: App Development
Demo app build with teacher and student views
03
Month 5–6: Launch Preparation
Final testing, quality assurance, government showcase preparation
Seed Phase Milestones Summary
Post-Seed Roadmap
₹28 Crore Main Project
The seed phase unlocks the gateway to full-scale transformation of early primary education across West Bengal.
Scaling After Seed Success
State-Level MOU
200 Lessons
Multi-Language
Multi-Board
Full AI Model
Commercial Launch
Expansion Opportunities
Beyond West Bengal
Multi-language content packs
CBSE and ICSE board versions
Hindi-medium adaptations
Platform-level analytics dashboard
Government bidding eligibility nationwide
Full Platform Vision
Student App
Teacher Portal
Parent Dashboard
School Admin
Government Analytics
A complete ecosystem connecting all stakeholders in the learning journey.
Founder Vision & Leadership
NOVA is built under leadership combining:
Strong academic understanding
Deep EdTech experience
Creative leadership excellence
Cultural insight and sensitivity
Strategic clarity and execution
Government readiness and relationships
Our Commitment to Excellence
1
Quality First
Never compromising on production standards or educational integrity
2
Cultural Authenticity
Deep respect for Bengali heritage in every frame
3
Child-Centric Design
Every decision guided by what's best for young learners
4
Measurable Impact
Data-driven approach to learning outcomes
Why Invest in NOVA Now
Massive Untapped Market
Early-primary EdTech in regional languages remains largely unaddressed
Policy Alignment
NEP 2020 focus on foundational skills creates perfect timing
No Competition
Zero Bengali-first cinematic EdTech products in market
Government Readiness
State ecosystem prepared for digital learning adoption
Market Timing is Perfect
Convergence of Factors
Product-market fit, government support, technology readiness, and cultural moment all align simultaneously.
Window of Opportunity
First-mover advantage in this space won't last forever. Early entry ensures market leadership.
Scalability Potential
1
2
3
4
5
1
West Bengal
2
Eastern India
3
Regional Languages
4
Pan-India CBSE
5
International Markets
Starting with West Bengal, scaling to transform education across India and beyond.
Revenue Model: Multiple Streams
B2G: Government Contracts
State education department licenses and partnerships
B2B: School Licenses
Private school subscriptions and institutional packages
B2C: Parent Subscriptions
Direct-to-consumer app-based learning platform
Additional Revenue Opportunities
CSR Partnerships
Corporate social responsibility funding for rural schools
Content Licensing
White-label solutions for other EdTech platforms
International Markets
Adaptation for Bengali diaspora communities globally
Long-Term ROI Potential
35L+
Target Students
In West Bengal alone for Classes I-II
5X
Market Expansion
Potential across Eastern India states
₹28Cr
Main Project Value
Full platform development unlocked by seed
Impact Beyond Revenue
Social Impact
Improved foundational literacy rates
Enhanced numeracy skills
Reduced learning outcome gaps
Increased school engagement
Teacher empowerment
Cultural preservation through education
Technology Moat
Proprietary AI
Asset Library
Production Pipeline
Learning Analytics
Cultural IP
Each component reinforces the others, creating a defensible competitive position.
Cultural Authenticity as Competitive Advantage
Our deep integration of Bengali culture isn't just aesthetic—it's strategic. Children learn better when content reflects their identity, language, and heritage.
This cultural authenticity cannot be easily replicated by national or international competitors.
Government Partnership Strategy
1
Seed Demo
Showcase flagship lesson to WBBSE officials
2
Pilot Program
Small-scale implementation in select schools
3
State Rollout
Full deployment across West Bengal
Risk Mitigation
Team Expertise
Animation Excellence
World-class 3D animation and cinematic production expertise
AI Innovation
Cutting-edge AI and adaptive learning technology specialists
Pedagogical Depth
Deep understanding of early childhood education and WBBSE curriculum
Advisory Board
Education Advisors
Former WBBSE officials
Early childhood education experts
Curriculum development specialists
Technology Advisors
AI/ML researchers
EdTech industry veterans
Animation and VFX professionals
The Investment Ask
₹2.60 Crore
Seed investment to build the foundation for transforming early primary education in West Bengal.
What This Investment Achieves
Flagship Cinematic Lesson
One complete 4K 3D AI-integrated lesson showcasing full capabilities
AI Core Engine
Proprietary adaptive learning technology foundation
Demo Applications
Student and teacher interfaces for stakeholder demonstrations
Asset Library
Foundational characters and environments for rapid scaling
Investment Outcomes Continued
01
Data Framework
Analytics and feedback systems for measuring learning impact
02
Pitch Readiness
Complete package for investor and government presentations
03
Project Unlock
Gateway to ₹28 Crore main project and full-scale deployment
Milestone-Based Fund Release
1
Tranche 1: Foundation
Initial setup, team hiring, infrastructure procurement
2
Tranche 2: Production
Content creation, AI development, asset building
3
Tranche 3: Integration
App development, testing, quality assurance
4
Tranche 4: Launch
Final polish, showcase preparation, market entry
Investor Benefits
Strategic Advantages
Ground-floor entry in massive market
Proven team with clear execution plan
Defensible technology and cultural moat
Multiple revenue streams
Strong social impact alongside returns
Government partnership potential
Clear path to Series A funding
Exit Strategy Options
1
Strategic Acquisition
By larger EdTech platforms seeking regional content and AI capabilities
2
Series A+ Funding
Institutional investors for pan-India expansion
3
Government Partnership
Long-term contracts with state education departments
Success Metrics
90%
Learning Engagement
Target completion rate for flagship lesson
85%
Knowledge Retention
Post-lesson assessment success rate
95%
Teacher Satisfaction
Positive feedback from pilot program educators
Measurable Impact Goals
Educational Outcomes
20% improvement in foundational literacy
25% increase in numeracy skills
30% higher engagement rates
Reduced learning outcome gaps
Platform Metrics
10,000+ students in pilot phase
50+ schools in initial rollout
Government MOU within 12 months
Series A readiness in 18 months
The Offer
Investment Structure
We propose equity-based seed funding with milestone-based release of tranches. Specific equity percentage and terms to be discussed based on investor preferences and strategic value addition.
We welcome investors who bring not just capital, but also strategic guidance, network access, and shared vision for transforming education.
Why Partner With NOVA
Proven Concept
Detailed DPR with clear execution roadmap
Experienced Team
Leadership with track record in EdTech and content production
Market Timing
Perfect convergence of policy, technology, and demand
Social Impact
Transforming lives of millions of young learners
Join Us in Creating History
NOVA is redefining early primary education in West Bengal. With this ₹2.6 Crore seed investment, we will build the foundation for a world-class, culturally-rooted, AI-driven learning revolution for millions of young children.
This is more than an investment in a company—it's an investment in the future of an entire generation.
We Invite You to Partner in Creating India's Next Education Leap
Let's Transform Learning Together
Contact us to schedule a detailed presentation and demo of our flagship cinematic lesson.
Together, we can make world-class education accessible to every Bengali child.